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NIL Guidance/FAQ

Building the Future of Bomber Athletics Through NIL (Name, Image, and Likeness)

Ithaca College Athletics has long been recognized as one of the premier NCAA Division III athletic programs in the nation. The Bomber experience is powered by talented student-athletes, dedicated coaches and staff, and a community of alumni, parents, fans, and supporters who believe in the transformative impact of college athletics. Together, they help create opportunities for our student-athletes to compete, grow, and represent Ithaca College with pride.

Philanthropic support plays an important role in strengthening the Ithaca College student-athlete experience. Contributions help provide the resources, opportunities, facilities, equipment, and experiences that enable our student-athletes to excel in competition, in the classroom, and beyond.

In today’s evolving NCAA landscape, supporters have a unique opportunity to directly impact the student-athlete experience through Name, Image, and Likeness (NIL) opportunities. Your generosity helps provide meaningful opportunities for our student-athletes, strengthens the Bomber experience, and allows Ithaca College Athletics to be a leader in an evolving collegiate athletics landscape.
 
Ways to Support Ithaca College Athletics Through NIL (Name, Image, and Likeness)

Support an Individual Student-Athlete Through NIL
Contribute directly to eligible Bomber student-athletes participating in Opendorse NIL opportunities.

https://opendorse.com/ithaca-bombers

Get help pitching an NIL Deal
Want to work with athletes but don’t know where to start?

https://biz.opendorse.com/connect-with-athletes/
 
How does an NIL Contribution Work
 
Made through Ithaca College’s NIL partner, Opendorse
Not tax deductible
Supports student-athlete NIL opportunities
Compensates student-athletes for NIL activities and agreements
Funds are distributed through Opendorse in accordance with NCAA guidelines

Frequently Asked Questions
What is Name, Image, and Likeness (NIL)?
NIL stands for a student-athlete's right to benefit from the use of their name, image, and likeness. Examples include social media promotions, advertising, appearances, endorsements, and other activities where a student-athlete is compensated for the use of their personal brand.

Why is NIL important?
Since the NCAA introduced Name, Image, and Likeness (NIL) opportunities in 2021, NIL has become an increasingly important part of the college athletics landscape, creating new opportunities for student-athletes to benefit from their personal brand and engagement with supporters.

NIL opportunities at the Division III level may differ from the high-profile examples seen across college athletics, but they can still provide student-athletes with valuable ways to build their personal brand and connect with supporters. As NIL continues to become an important part of the collegiate experience, your support helps create meaningful opportunities for student-athletes and strengthens the overall experience for current and future Bombers.

Are student-athletes allowed to receive compensation?
Yes. NCAA rules allow student-athletes to receive compensation for their name, image, and likeness, provided the arrangement complies with applicable NCAA requirements and institutional policies.

How do NIL opportunities work?
NIL opportunities may include activities such as social media promotions, marketing campaigns, appearances, content creation, community engagement activities, and other approved uses of a student-athlete's name, image, and likeness.

Student-athletes receive compensation in exchange for completing agreed-upon NIL activities.

Do all student-athletes receive the same NIL compensation?
No. NIL opportunities vary based on the specific agreement, activity, time commitment, and participation involved. Compensation may differ from one student-athlete to another depending on the nature of the NIL activity.

What rules govern NIL activities?
NIL activities must comply with NCAA rules and institutional policies. In general:
  • Student-athletes must perform an activity or service in exchange for compensation.
  • Compensation cannot be tied to athletic performance.
  • Compensation cannot be used as a recruiting inducement.
  • NIL arrangements must comply with applicable NCAA and institutional requirements
For any questions regarding NIL Opportunities, NCAA Guidelines, or Institutional policies please reach out to Tyler Heisey, Associate Director of Athletics at thiesey@ithaca.edu.

 
ITHACA COLLEGE ATHLETICS NIL POLICY