Frank Maira returns for his fifth year as the Athletic Communications Coordinator at Ithaca during the 2025-26 academic year. The Ithaca College Department welcomed him to its staff as the new athletics communications specialist on August 16, 2021.
Maira works alongside Justin Lutes, associate director of athletics communications, as the duo will cover all 27 intercollegiate athletics programs on South Hill. Maira serves as the direct contact for men’s and women’s crew/sculling, men’s lacrosse, men’s and women’s soccer, men’s and women’s swimming & diving, men’s and women’s tennis, softball, volleyball, women’s basketball and wrestling. During the winter of 2024, Maira was chosen to be apart of the inaugural cohort for the NCAA Division III Athletic Communicators Emerging Elite Program.
Maira spent the last four years as the assistant director of athletics/sports information director at Penn State Mont Alto. Maira served as the primary media contact for Mont Alto's 12 intercollegiate teams as well as was responsible for intramural programming and club sports on campus.
He was instrumental in the website redesign of psumontaltoathletics.com that made the webpage easier to navigate as well as visually appealing. Maira worked several years to build and maintain a credible infrastructure for the athletics social media accounts at Mont Alto creating original content while also serving as a spokesperson with sports news media on behalf of the University.
Maira arrived at Penn State Mont Alto with two years of sports information experience at the NCAA Division II & III levels, having served as a graduate assistant at Millersville University from 2014-2016 and as an athletic communications intern at Franklin & Marshall College in 2016.
He earned his bachelor's degree in broadcast & digital communications in 2014 from Westminster College in New Wilmington, Pa., and then received a master's degree in sport management from Millersville University in 2016.
While at Westminster, he was a four-year member of the football team, served as the sports editor for
The Holcad where he was responsible for designing the sports section of the 24 yearly issues, while also writing a feature story and assigning story ideas for staff writers.
Maira, a native of Rochester, N.Y., also researched and produced an 11-minute documentary on four Rochester Red Wings' roads to Major League Baseball and how there isn't one specific journey to the show. The film featured the likes of Garrett Jones, Kyle Gibson, Chris Colabello and Jeff Clement and can be viewed
here.
Maira is an active member of the College Sports Communicators (CSC).
7/15/2025
